Great Value

Great Value is a house brand of Gaisano Market (a supermarket chain in the Philippines) geared towards the value-minded consumer. Previously a disparate line with multiple logos and a confused color palette, the updated house brand emphasizes simplicity and takes away unnecessary frills. With a significant use of the Gaisano Market green and clear sizable typography, the products are now not only consistent with each other but also easier to spot on the shelf.


G Market

Blocks of color and simple line illustrations to signify scent or flavor variants add a litle bit of whimsy.

Guidelines were also created for the in-house team to achieve consistency across all the different products ranging from sugar and spices to juices, sardines and even fresh chicken.



Adobo Design Awards Asia 2016 – Silver

We won a silver award in the Packaging Category of the Adobo Design Awards 2016 for our work on this project.