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[oscar_text_block font_family=”font2bold” font_size=”42px” line_height=”52px” css=”.vc_custom_1500088521617{border-top-width: 10px !important;padding-top: 20px !important;padding-bottom: 20px !important;border-top-color: #000000 !important;border-top-style: solid !important;}”]Great Value[/oscar_text_block]
[oscar_text_block font_family=”font2semibold” font_size=”12px” letter_spacing=”2px” font_case=”uppercase”]Adobo Design Awards Asia 2016 – Silver[/oscar_text_block]
[oscar_text_block font_family=”font2light” font_size=”13px” line_height=”22px” css=”.vc_custom_1500088750350{padding-bottom: 30px !important;}”]We won a silver award in the Packaging Category of the Adobo Design Awards 2016 for our work on this project.[/oscar_text_block]
[oscar_text_block font_family=”font2light” letter_spacing=”” line_height=”28px” css=”.vc_custom_1486393404059{padding-bottom: 20px !important;}”]Great Value is a house brand of Gaisano Market (a supermarket chain in the Philippines) geared towards the value-minded consumer. Previously a disparate line with multiple logos and a confused color palette, the updated house brand emphasizes simplicity and takes away unnecessary frills. With a significant use of the Gaisano Market green and clear sizable typography, the products are now not only consistent with each other but also easier to spot on the shelf.[/oscar_text_block]
[oscar_text_block font_family=”font2light” font_size=”12px” css=”.vc_custom_1486393521693{padding-bottom: 30px !important;}”]Blocks of color and simple line illustrations to signify scent or flavor variants add a litle bit of whimsy and fun.[/oscar_text_block]
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[oscar_text_block font_family=”font2light” font_size=”12px” css=”.vc_custom_1486393136419{padding-bottom: 20px !important;}”]Guidelines were also created for the in-house team to achieve consistency across all the different products ranging from sugar and spices to juices, sardines and even fresh chicken.[/oscar_text_block]